Citadel
We helped Citadel and Citadel Securities overhaul their web presence with an emphasis on humanizing their story and building the infrastructure needed to share it.
Date: 2021-2023
Project type: Marketing site, Design system
Role: Associate Design Director
Company: Code and Theory
Marketing Site
35+ Components
Historically brand design is informed by advertising, increasingly brand design is defined through the digital world in which the brand exists. With citadel we had to opportunity to define brand standards like typography, color, layout style through components that tell business stories.