As a major sponsor of the Grammy Awards, the IBM Sports and Entertainment team wanted to build an experimental web experience utilizing Watsons news and data cleaning services. We created an artist connection database that finds common and uncommon links between grammy artists from past and present.
Grammy Awards + IBM
Year: 2018-19
Project type: Experimental Marketing
Role: Associate Creative Director
Company: Havas Worldwide
Moodboards
Application
Explorations
Co-branding