NBC
For the 2024 Presidential Election a nimple multi-disciplary team worked closely with NBC to expand, rebuild, and optimize their live election mapping and data visualization tool. This crucial information was seen by over 9 million viewers on election night, providing a primary source of election data across the U.S.
Year: 2023-24
Project type: Product Design
Role: Associate Design Director
Company: Code and Theory
A small and nimble multi-disciplinary team worked closely with MSNBC to enhance and optimize their Election and Data tool for the 2024 Election.
The tool consisted of 6 apps that Steve Kornacki can access to analyst both historical and fresh polling and election data.
Our team worked closely with NBC team to build new and optimize existing apps, through collaboration, prototyping, testing in studio.
On site at 30 Rock, testing prototypes for best experience, including animations, color accuracy and on-screen readability.
The design kit consolidated, organized, and archived digital components used across the system.